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Patrick Cheong - Media Producer / Content Video Creator / Director / Illustration Artist / Educator 

I have over 20 years of hands-on working experience for media production and video project management in both local and international TV broadcasting, video production and creative media companies based in Hong Kong.  Thanks to my experience of video production, I have worked with several universities in Hong Kong, helping different academic faculties to develop and produce educational content videos for their online learning programmes in the recent years.

My aspiration of video production and motion graphic design keeps me growing, and has shaped my profession.  As the producer and executive producer, having worked with different media firms for various scales of video or multimedia production projects along these years, each of these opportunities was a brand new and life-learning experience that continuously enriched and consolidated my practical working knowledge of the whole process of creative content development.

Creative media content for an educational purpose is also a major scope of my professional service.  Having taken up a role of production manager / producer to provide creative solutions and production services,  my contributions for several university in Hong Kong were to produce high quality of educational content videos and instructional design for their online courses.  

I led my production team to implement the whole process, helping faculties for instructional  design  by  conceptualising  

and translating text-based theoretical teaching material into visual (video / graphical) form.  Giving my learning insights towards each educational project, it was a great enjoyment to introduce the energetic and versatile entertaining elements into educational contents so as to enhance viewers’ learning engagement.

I believe creative content can be done greater than only for commercial purposes.  Social media is my fondness.  I have produced and launched few viral content series on Facebook, Youtube and Kickstarter to promote the stories about humanity and our society: the interview-based documentary series, adopting homeless dogs & cats series and my illustration story about mankind in self-awareness.  These projects have received moderately positive support across social media.  It has also been reported by few local newspapers.

As said, each of these practical working experiences and opportunities could strengthen my knowledge and profession, thus can help me contribute even greater to my next employer or clients.

Work Experience

2018 - Current

Acapro Production Limited 

Company’s co-founder / Project Manager/ Instructional Designer for Online Course Development

2016 - 2018

Hong Kong Polytechnic University

Audio & Video Production Officer for Online Courses Development

2016.6 - 2016.9

Chinese University of Hong Kong

Executive Officer for online course Development (Faculty of Psychology)

2011 - 2012

Fox International Channel, Hong Kong

Project Producer

2008.1 - 2008.6

Asia Television Limited, Hong Kong

Executive Producer

2006 - 2007

Television Broadcast Limited, Hong Kong

Executive Producer

2005 - 2006

National Geographic Channel Asia, Hong Kong

Senior Promos Producer

2003 - 2005

Cartoon Network, Hong Kong

Senior Promos Producer



TV Commercial Director and Producer

  • Dr Beckmann’s Colour and Dirt Collector


Kickstarter Crowdfunding Project

  • My first graphic novel “Small hand project” has successfully received 124% funding.  The book got self-published eventually. 


Promo Producer 

  • Hong Kong Disneyland’s Halloween Experience for Hong Kong Disneyland


Creative Content and Video Director

2015 - 2016

Creative Content, Video Director and Social media promotions and liaisons


Exhibition of my personal illustration series: Small Hand Project at Kubrick


Producer for Program Mastering / Show Graphic Packaging Designer

  • HKSAR Government + Hong Kong Art Centre

  • Kaleidoscope: History of Hong Kong Comics Exhibition


Promax BDA Asia: Best Music Promo (Gold): Channel [V]’s Chosen One - Anita Mui, Channel [V] of STAR TV , Hong Kong

2011 - 2012

Advanced Certificate in Psychology

  • University of Hong Kong (SPACE)

2001 - 2002

Master’s Degree of Arts in Communication Design   

  • Central Saint Martins College of Art and Design,London, England

1991 - 1994

Bachelor’s Degree of Arts in Communication  

  • University of RMIT (City Campus), Melbourne, Australia

Contact Me





Promax BDA Asia: Best Interstitial (Silver): Digit Icon - Psycho Thriller (Integrated Media Campaign), Asia Television Limited     

Promax BDA US: Best Topical Promo (Gold): Astro Boy, Cartoon Network, Asia   

Promax BDA US: Best Art Direction for Topical Promo (Silver): Astro Boy,

Cartoon Network, Asia


2012 - 2014

Master’s Degree of Psychological Medicine   

  • University of Hong Kong, Li Ka Shing Medical School

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